Beyond identifying who to target, Keydabra was also able to interpret the data to make suggestions to improve their overall customer experience. Recommendations included visual improvements to the website, suggestions for easier navigation, identifying keywords that were critical to higher engagement rates, and testing the location of links to ensure it was easily found by most customers.
Keydabra also isolated data showing that the Georgia Aquarium ran the risk of losing 61% of their current customers who were in “hibernating mode.” It was recommended that these customers be retained or reactivated through targeted email campaigns.
“Our ability to visualize how guest behavior is affected using the platform has been instrumental. We know that each percentage point we can improve our conversion rate translates into hundreds of thousands of dollars.”
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