The Keydabra platform was also able to configure a variable function, based on a visitor’s Engagement Score, to target different prospect segments with a relevant offer for their predicted product of purchase. These variable and personalized offers were configured to display to customers on their second visit to the site. The result? Prospects received the most relevant ads and VSSL increased the efficiency of their marketing spend.
Beyond identifying products that would resonate with specific website visitors, Keydabra also recommended further targeted campaigns, automated loyalty program enrollment, and clustering to provide better segmentation of visitors. This segmentation would serve to group the most engaged and responsive visitor populations with various attributes so VSSL could perform targeted marketing to the website visitors most likely to convert.
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