Beyond identifying who to target and what content and behavior drive higher levels of engagement, Keydabra interpreted the data to devise solutions for improving the overall experience of website visitors. Recommendations included improving the search function and algorithm, identifying keywords that were vital for higher engagement rates, remarketing based on customers’ engagement scores, identifying products that should receive enhanced marketing and promotions, and offering discounts based on propensity to buy.
Keydabra also isolated data showing that VSSL ran the risk of losing 52% of current customers who were in “hibernating mode.” It was recommended that these customers be reactivated through targeted email campaigns.
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